For decades, proprietary trading firms have been cloaked in opacity, leaving traders in the dark about critical processes like pricing, risk management, and payouts. Hola Prime is challenging the status quo. With users across 175+ countries and a suite of innovative features, the firm is redefining the future of prop trading by prioritizing transparency and creating an ecosystem tailored to the needs of modern traders.
In prop trading, traders can showcase their skills without risking their own capital. They begin by participating in a firm’s challenge, trading in a demo environment to meet profit targets while staying within risk limits. Once they succeed, traders gain access to a “Funded Account,” where they trade with the firm’s capital and share the profits.
Traders just pay a small fee, while the prop firm provides the platform. The firm’s business model revolves around identifying disciplined traders and mirroring their trades. By scaling up the trade volume, the firm can double the potential profit, benefiting both the trader and the firm.
Hola Prime is transforming the prop trading industry by creating a transparent and trader-focused ecosystem that sets new benchmarks in the prop trading industry.
The Vision Behind Hola Prime
Leading Hola Prime is Mr. Somesh Kapuria, the firm’s Managing Director and CEO, whose extensive experience in Forex and securities spans decades. A former senior executive at Citibank, New York, and Blackrock, Mr. Kapuria consistently drove revenue growth and spearheaded innovations widely adopted by Wall Street asset managers.
“When we launched Hola Prime, it wasn’t about starting just another prop trading firm,” Mr. Kapuria shares. “It was about giving traders a fair shot, free from hidden costs and confusing practices. We’re not just fixing problems; we’re reshaping the future of trading. When traders win fairly, we win too.”
Proactive Risk and Compliance
Prop trading is not a regulated industry, as of today. But Hola Prime has taken a proactive approach by establishing a dedicated Risk and Compliance Department. This is unheard of in the industry. The purpose of this Department is to ensure that the internal policies at Hola Prime are as robust as they can be, and are always complied with.
This Department ensures that there are Daily Accounts Reconciliations, payouts are always accurate and available for processing, and there are always additional funds available for cushion. It also ensures strong KYC and AML implementation, seamless Order flow management into live markets, along with effective management of the firm’s market risk, at all times. This approach helps in building a sustainable business with a solid foundation, and builds deep trust with the customers.
The Transparency Challenge in Prop Trading
Prop trading has historically faced criticism for its lack of clarity, especially in pricing and execution. Traders often question whether they’re being treated fairly, but finding answers has been difficult. This absence of transparency erodes trust and causes trust deficit.
Recognizing this gap, Hola Prime stepped up with an innovative solution – the Price Transparency Report. By providing traders with tick-by-tick data compared against market benchmarks, Hola Prime empowers them to verify the integrity of pricing and execution.
“We are proud to be the first and the only prop firm to publish a Price Transparency Report,” says Mr. Ashutosh Sharma, Head of Risk and Compliance at Hola Prime. “This report is just as crucial for us as it is for our traders, as it guarantees that our liquidity providers offer prices that are in line with the market, fostering accountability at every level,” he adds.
“We share this report with all active traders, and we’re proud to report a 99.63% match rate between our data and leading market benchmarks,” Mr. Ashutosh continued. “With over 10 million price ticks analyzed every month, we ensure that our pricing accuracy and transparency remains unmatched in the industry.”
Built by Traders, for Traders
Unlike many competitors, Hola Prime was designed by traders who have experienced the pain points of traditional prop trading firsthand. This insider perspective has enabled the firm to create solutions that directly address these challenges – from delayed payouts to insufficient risk management tools.
Mr. Somesh Kapuria, Managing Director and CEO, Hola Prime
Hola Prime
“Our mission is simple – to eliminate uncertainty for traders and empower them to focus on strategy and execution,” says Mr Somesh Kapuria. “Every feature we’ve developed is rooted in feedback from our global trading community” he adds.
One-Hour Payouts, Guaranteed
Payout delays have long been a sore spot for prop traders. Hola Prime tackles this head-on with its industry-leading 1-hour payout system, with over 99% success rate. For traders, this means no more waiting days to access their hard-earned profits.
“We follow a 10-point payout system and complete our calculations at the end of each day to ensure payouts are ready promptly,” says Ms. Sumedha, CFO at Hola Prime.
“Our average payout time is just 45 minutes. Our partnerships with PSPs, including Paypal, Rise and some crypto PSPs, are integral. These PSPs offer fast and reliable transfers, enabling quick multi-currency and multi-network payments for traders who prefer crypto withdrawals” she adds.
Furthermore, Ms Sumedha reveals, “Hola Prime has launched Hola Prime Visa Cards, now available as a standard payout withdrawal method for all traders. The cards provide effortless access to earnings, allowing traders to make online purchases, shop in-store, and withdraw cash from ATMs. This innovative payout method is designed to provide a smooth and hassle-free experience for all Hola Prime traders.”
Empowering Traders
Hola Prime is committed to providing traders with the tools they need to succeed in a competitive market. The firm offers funding options of up to $300K, with the potential to scale accounts to $4 million, ensuring traders have access to the capital they need to execute their strategies effectively.
The firm emphasizes a lot on education and continuous improvement. Through extensive training resources and expert guidance, Hola Prime equips traders with the knowledge and skills to refine their strategies and make informed decisions.
A Commitment to Fairness and Support
Hola Prime’s innovative features extend beyond technology. The firm has introduced a 95% reward structure and a 200% fee reimbursement policy, designed to reduce financial risks and foster a supportive trading environment.
“Our focus is on creating a safer and more reliable trading environment,” says Mr. Kapuria. “By integrating advanced risk management measures and leveraging technology, we aim to support traders in their journey of growth and success.”
Setting New Standards in Prop Trading
The prop trading industry has long operated in a cloud of ambiguity, leaving many traders uncertain about fairness and reliability. Hola Prime is addressing these challenges head-on, redefining the industry with its emphasis on transparency, efficiency, and trader empowerment.
With a clear and equitable framework, Hola Prime offers traders access to industry-leading platforms, innovative tools, and unparalleled support systems, in addition to 24/7 Live Human Customer Support. By prioritizing fairness and innovation, the firm is setting many new standards for prop trading — that benefit traders and the industry as a whole.
Final Thoughts
Hola Prime’s transformative approach to prop trading is paving the way for a more transparent and equitable future. By combining cutting-edge technology, proactive risk management, and a commitment to trader success, the firm is empowering traders to thrive in an ever-evolving market.
