Teams like Tottenham Hotspur and Paris Saint-Germain have penned fairly recent partnership deals with digital currency platforms, namely Kraken and Bitpanda, respectively. Kraken, who also took a deal with Atletico Madrid, got themselves a precious advertising spot on the shirt sleeves of Spurs.
The most common way that crypto companies are investing in sports is through shirt sponsorship deals. Last season alone, more than 35% of all crypto exchange deals within sports were for shirt sponsorships, which was an increase of more than double the amount there was before.
Of all the agreements that happened last season, 44% of the crypto deals went to teams operating across the big five leagues within Europe, namely the Premier League, Germany’s Bundesliga, Spain’s La Liga, Italy’s Serie A, and France’s Ligue 1.
