Duracell plans to invest more than £200 million over the next decade, and aims to carve out its own corner in the UK’s public charging infrastructure. To operate the new charging network, Duracell has granted a license to Elektra Charge, which is a new charge point operator recently founded to run the Duracell E-Charge network.
The charging hubs will be developed and funded by UK charging infrastructure developer The EV Network. The first six nationwide Duracell E-Charge sites will go live in 2025, with a major expansion planned over the course of 2026 and beyond. EVN already runs its own UK-based charging network as well, covering 43 locations with over 300 charging stations, including “the largest charging hub in the UK at the National Exhibition Centre.”
The charging speeds at the location are set to go up to 1,000 kW, with the first stations going live this year. Duracell also writes that the network will continue to expand from there: “with rapid expansion throughout 2026 and beyond.” The rollout is to take place along strategic locations, such as “motorways, retail and hospitality venues, and city gateways.”
“Duracell has always been a trusted companion in people’s lives, delivering long-lasting performance, uncompromising safety and a commitment to sustainability,” said Javier Hernandez Reta, chief marketing officer at Duracell. “For decades, consumers have relied on us to go the extra mile. Today, electric vehicle drivers can travel even further, confidently and sustainably, with Duracell E-Charge leading the way.”
“Duracell has been powering people’s lives for decades. Now, Duracell E-Charge will be powering their journeys,” added Mark Bloxham, managing director. “With our commitment to ultra-fast charging and reliability, Duracell E-Charge will give drivers confidence every time they plug in. Charging your car should be as simple as changing the batteries in your remote. Duracell E-Charge provides convenience without compromise and chargers where and when you need them. Plug. Play. Go.”
