Derek Jeter’s trading card venture is coming to a television screen near you.
Arena Club was founded in 2022 by the New York Yankees legend and Brian Lee. It serves as a “bridge” between the long-lasting sports card collecting hobby and the up-and-coming world of digital sports collectibles.
Collectors are able to buy, sell, trade and display their cards through a digital showroom.
Well, roughly three years after its inception, Arena Club has released its very first commercial, and the Hall of Fame shortstop is right at the forefront.
The commercial captures the emotional resonance of Opening Day through vivid imagery of tickets, lighting, gates, fields and a coin flip, creating both suspense and the excitement that comes with new beginnings.
Derek Jeter gives his speech during the Baseball Hall of Fame induction ceremony in Cooperstown, New York, on Sept. 8, 2021. (Credit: Jim McIsaac / Getty Images)
The advertisement then shows Jeter, lying on a beach chair by a pool with his phone, opening a digital Arena Club Slab Pack that shows his 1992 draft pick card.
“Hm,” an impressed Jeter says.
“The theme of ‘Opening Day’ and that sense of excitement really resonated as we thought about parallels between breaking a Slab Pack and the sports world,” Jeter said in a news release.
Lee said the organization took the community’s opinion into consideration when thinking about the company’s future.
“We’ve worked hard at Arena Club to build a great community of collectors, and we’ve listened to that community. We’re excited about what’s ahead. Collecting has always been about ‘the chase,’ that heart-pounding moment of discovery. This ad brings it to life,” he said. “Our mission at Arena Club remains constant, to deliver trust, excitement and accessibility to every collector.”
Jeter won five World Series with the Yankees, where he spent his entire 20-year career. He is sixth on MLB’s all-time hits list with 3,465 and captained the Yankees from 2003 until his retirement in 2014.
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