In the United States, tourism organizations and popular travel destinations are offering discounts and launching advertising campaigns to win back travelers from Canada. The flow of Canadian tourists to the United States has declined significantly amid strained relations between the two countries and a trade confrontation. According to PBS NewsHour, in 2025 Canadian residents made 25% fewer return border crossings from the United States and spent about $2.4 billion less on trips to the country than a year earlier.
Discounts and advertising campaigns
New York State launched the NY Loves Canada campaign this summer, offering discounts at hotels, restaurants and tourist attractions. Some hotels in downtown Las Vegas accept the Canadian dollar at par with the US dollar to make stays more affordable for guests from Canada.
Representatives of the Las Vegas Convention and Visitors Authority also visited Canada, where they met with travel advisers, tour operators and airline representatives. During a trip to Vancouver, the organization’s president, Steve Hill, said that Las Vegas wants to demonstrate its attitude toward Canadian visitors. At the national level, marketing organization Brand USA will hold a series of Travel Week industry events in Canada for the first time in October, expanding and renaming the previous Canada Connect program.
More current news is available on the UA.News Telegram channel Telegram.
The decline in travel persists
According to Statistics Canada, both same-day trips by Canadians to the United States and overnight visits declined sharply in 2025. In a July report, the agency’s analysts described this as a persistent shift in the travel preferences of Canadian residents. A weaker Canadian dollar, more expensive air tickets and rising hotel costs also contributed to the decline.
In May, June and July, the number of border crossings increased somewhat, mainly due to car trips. At the same time, air travel to the United States remained below the previous year’s levels in every month through June. According to an assessment by the US National Travel and Tourism Office, Canadians made fewer overnight visits to the United States in the first half of 2026 than in the same period of 2025.
In Florida, the number of Canadian visitors fell by 7% in 2025, while in California it dropped by 20%, according to Tourism Economics. Some Canadians explain their decision not to travel not by the quality of leisure, but by an unwillingness to spend money in the United States while relations between the countries remain strained.
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